Your Personality,
Your Watch.

Made in Luxembourg

"What better way to express your unique personality than with your bespoke watch."

MGD is a Luxembourg watch brand created for people who see a watch as more than an object.

"We all perceive time differently. Time is individual and so should be your watch."

At MGD, individuality is not added at the end. It is built into the watch from the beginning — through materials, colors, finishes, details, straps and engravings.

Embark on an artistic journey where your vision becomes a reality. No compromise on the best quality raw materials, precise machining and high horology finishing. Made by some of the best artisans in watchmaking.

Your personality. Your watch. Made in Luxembourg.

A Luxembourg Watchmaking House

MGD stands for Manufacture Grand-Ducale.

Based in the Grand Duchy of Luxembourg, MGD brings together manufacturing, finishing, assembly and personalisation under one identity.

Our ambition is simple: to create mechanical watches with a true place of origin — watches that carry the precision of fine watchmaking while reflecting the individuality of their owner.

The case, dial and key visible components are manufactured and finished in Luxembourg. The movement is Swiss, selected for reliability, precision and long-term serviceability.

The result is a personal mechanical watch with a clear identity:

Luxembourg manufacture. Swiss precision. Personal expression.

"Personalization is the Foundation of MGD. Individuality and Exclusivity are the Result."

History

Manufacture Grand-Ducale was founded in 2021 by Alessio Muller, a young watchmaker based in the Grand Duchy of Luxembourg.

The manufacture was originally created to develop and produce the components of the high-end watch brand DUKE — from research and development to the final product, including movement development.

After several in-house movements were developed for DUKE, along with patented technical solutions, the manufacture began receiving requests from other high-end watch brands to develop movements and manufacture watches for them.

Today, Manufacture Grand-Ducale is a well-established high-end watch manufacture producing for several watch brands.

MGD is the next expression of that experience: the manufacture’s own watch brand, built around Luxembourg manufacturing, Swiss mechanical precision and personal expression.

Serie 1

Limited

50

Edition

Serie 1: Movement with Central Hour and Minute Hands, Small Seconds at 6 o’clock and automatic winding.

This movement is limited to 50 timepieces only.

Each watch will be bespoke, as a result we will have 50 unique pieces that express the personality of each co-creator.

The Cases are made from the best alloy of Titanium and finished to perfection by a master polisher. The Dial can be customized out of Titanium with some high horology finishings (gratté, martelé, guilloche soleil, …), made from your choice of stones (malachite, aventurine, …), or a mix of both. The watch Hands, Chapter/Central/Second Rings are made from Titanium Grade 5 and are hand decorated upon wish.

Made in Luxembourg

The in-house manufacture ensures unlimited customization possibilities, while guaranteeing the best raw materials, the highest precision of machining, an uncompromised quality of finishing and all in one place located in the Grand Duchy of Luxembourg.

"We all perceive time differently. Time is individual and so should be your watch."

Two Models. One Identity.

MGD begins with two model families: MGD Daily and MGD Sport. Both share the same foundation: Luxembourg-made components, a Swiss mechanical movement, hand finishing and assembly in Luxembourg.

What changes is the character.

MGD Serie 1 Daily
MGD Daily
MGD Serie 1 Sport
MGD Sport

Curated by MGD. Created by You.
Or Made Through Atelier.

There are different ways to enter the MGD world. Some clients want a complete watch designed by the brand. Some want to shape their own configuration. Others want to go further and create something singular through direct dialogue with the manufacture.

MGD offers three paths.

Pre-Selections

Designed by the brand.

Configurator

Define the identity of your watch.

Atelier

Go beyond the configurator.

Curated Selections

The MGD Curated Selections are pre-configured watches designed by the brand. Each one combines case, dial, colors, hands, strap and finishing into a complete expression. They are made for clients who want the MGD vision in its clearest form: balanced, ready-designed and coherent.

MGD Serie 1 Sport
Hammerd Sunray
MGD Serie 1 Daily
Nacre Aventurine
MGD Serie 1 Sport
Onyx Black
MGD Serie 1 Sport
Hammered Purple
MGD Serie 1 Sport
Microblasted Blue

Configurator

How does it work?

Manufacturing the complete watch dressing in-house is what sets us apart, gives you unlimited possibilities and guarantees the highest quality at an affordable price.

Create your bespoke watch by choosing:

More than 1.000.000 possibilities for only 50 unique timepieces.

Each watch will be unique. There is no possibility to recreate the same watch, except if both co-creators agree.

Secure your bespoke watch

Are you not sure about your decision yet? But do you want to secure 1 bespoke watch out of the limited 50 pieces?

Choose the watch “CONFIGURATOR”, make a deposit* of 3.350€ excl. VAT, and secure your bespoke timepiece.

The balance** will be due upon validation of the design. You have 30 days to finalize your design.

* The deposit cannot be refunded under any circumstances.
** The balance will depend on your configuration.

Manufacturing timeline

To manufacture your timepiece without compromising the quality of craftsmanship, we need some time.

Once you have validated the design, MGD will start the manufacturing process. In general, we deliver the watches within 6 months of the order.

Price: 3.350€ – 7.950€ excl. VAT.

Atelier

Do you have your own vision or design for a dial or hands? Do you have preferences for other materials, finishing or colors? Would you prefer a different watch case size?

Anything is possible. Share your vision with us and we will bring your dream watch to life.

How does it work?

At MGD, we prefer to meet you personally, the co-creator, either at the manufacture or wherever you prefer, and talk about your vision.

The dialogue between the co-creator and MGD is the most important part of the process. It allows us to fully understand your personality and personal history, in order to translate your vision into the design of your watch.

Contact us and we will organize an artistic meeting to realize your dream watch.

A very simple process
  1. We meet and talk about your vision
  2. MGD creates drawings and renderings of your watch
  3. Once you have approved the design, MGD will start the manufacturing process
  4. Delivery of your watch

Each watch will be unique. There is no possibility to recreate the same watch, except if both co-creators agree.

Secure your bespoke watch

Are you not sure about your decision yet? But do you want to secure 1 bespoke watch out of the limited 50 pieces?

Choose the watch “ATELIER”, make a deposit* of 5.850€ excl. VAT, and secure your bespoke timepiece.

The balance** will be due upon validation of the design.

* The deposit cannot be refunded under any circumstances.
** The balance will depend on your number of drawings and/or renderings, your design, your configuration, the materials, the colors and the finishing.
In general, the watches never exceed 10.000€ incl. VAT, except when precious metals (gold, platinum, …), precious stones (diamonds, rubies, …), or métiers d’art (émail à chaud, hand engraving, …) are requested.

Manufacturing timeline

To manufacture your timepiece without compromising the quality of craftsmanship, we need some time.

Once you have validated the design, MGD will start the manufacturing process. In general, we deliver the watches within 12 months of the order.

Starting price: 5.850€ excl. VAT.

Transparency towards our community

More than co-creating your watch with your design, come and visit the manufacture while your watch is being produced and assembled.

Meet the artisans creating your timepiece. MGD gives you an exclusive immersive experience inside a real watch manufacture.

The entire watch dressing (case, dials, hands, …) and the rotor are designed, manufactured and polished in-house.

Some modifications on the swiss movement and the final assembly are made in-house. The swiss movement is from the Manufacture La Joux-Perret. The Sapphire Glasses and Gaskets are from Switzerland. The butterfly buccles are from Switzerland The straps are from Luxembourg.

Team

A close-knit team on a human scale, each member is an accomplished expert in their field. Behind each watch there is a story woven of passion, determination and the pursuit of excellence.

Useful Questions

Clear answers about origin, manufacturing, personalisation and the different ways to create an MGD watch.

MGD is based in Luxembourg. The case, dial and key visible components are manufactured and finished in Luxembourg. Final assembly and quality control are also carried out in Luxembourg.
No. MGD uses a Swiss mechanical movement selected for reliability, precision and long-term serviceability.
MGD stands for Manufacture Grand-Ducale.
Yes. You can personalise the major elements of your watch through the configurator, including the movement architecture, case, dial, materials, colors, finishing, hands, strap, buckle and engraving.
The Configurator is a structured personalisation experience. Atelier is a deeper bespoke process for clients with a more specific vision.
Yes. MGD offers five Curated Selections designed by the brand.
MGD Daily is refined, balanced and versatile. MGD Sport is bolder, stronger and more technical in presence.
Yes. Manufacture visits can be organized by appointment and depending on the production schedule.
Yes. MGD can create small series for clubs, companies, collectors or groups of friends.